Most Searched Makeup Brand by State | Sand & Sky

No matter what, one can never have enough makeup. Every brand, palette, and color is different, even if they appear to look the same. Many young makeup consumers are eager to try new brands, and they often don’t own the same brands across multiple products. Many brands specialize in certain types of products like lipstick, foundation, or highlighters.

At Sand & Sky, we help you get your best skin - after all, your skin is your canvas for makeup. With that in mind, we decided to see just how popular some of the top makeup brands actually are. We took to Google Trends data to find out the makeup brands that are most searched for in each U.S. state. Additionally, by compiling a list of products from Target, Walgreens, CVS, Ulta, and Sephora, we were able to see which makeup brands each state craves. Check out what we found below!

Map of Top Searched Overall Makeup Brand by State

It’s probably safe to assume that most makeup enthusiasts have a healthy mix of both luxury and drugstore brands in their vanities. Stemming from this thought, we decided to see which makeup brands are the most searched for overall. It’s almost an even split – drugstore brands were the most searched for in 27 states, while luxury brands were most searched for in 23 states. It’s pretty interesting to see that there’s a good balance of luxury and drugstore brands among the states, and a good amount of diversity amongst the brands themselves. 

Top Overall Makeup Brands in the US Chart

Among all U.S. states, the most searched for brand overall was tied between Color Story and Physicians Formula with four states each. After Color Story and Physicians Formula, there is a six-way tie between Beauty Bakerie, BH Cosmetics, Black Radiance, FLOWER Beauty, Makeup Geek, and Wet n Wild with two states each. The remaining states all had their own top-searched makeup brand, showing just how diverse makeup preferences are among popular brands across the United States.

Map of Top Searched Luxury Makeup Brand by State


Everybody loves a good trip to Ulta or Sephora to try out or splurge on the latest luxury palettes. There are plenty of luxury brands to try, and most makeup enthusiasts will give multiple brands a shot or search for YouTube tutorials based on the latest and most raved-about products. Because of this, we decided to see which luxury makeup brands are the most searched for in each state.

Just like the mix of luxury and drugstore brands, there is a lot of diversity of luxury makeup brands across the United States. We even saw many beauty influencers’ makeup lines make the list, like Jeffree Star Cosmetics, Jaclyn Hill Cosmetics, and Kim Kardashian’s KKW Beauty. 

Top Luxury Makeup Brands in the US Chart

Out of all the luxury makeup brands that appeared on our state map, Laura Lee Los Angeles appeared the most as the top searched brand in five states. IT Cosmetics and Tarte came after, with each brand having four states search for it the most. bareMinerals, Jaclyn Hill Cosmetics, MAC Cosmetics, and STELLAR Beauty all followed with three states searching for each brand the most.

Map of Top Search Drugstore Makeup Brand by State

Many drugstore makeup brands compete with luxury brands in terms of quality and are often supported by many beauty influencers and celebrities. Just like the other maps, there is a solid mix of brands that appear as the most searched for brand in different states. Brands from CVS, Target, and Walgreens all appeared on the map. If you don’t like to spend a lot of money on makeup, give some of these brands a try!

Top Drugstore Makeup Brands

Physicians Formula took the lead as the most searched for drugstore makeup brand with 8 states searching for it the most. Color Story and CoverGirl were also high up there with 5 states each. Physicians Formula is known for being hypoallergenic, making it a popular choice among those who have sensitive skin and eyes.

List of Cruelty-Free and Vegan Makeup Brands

At Sand & Sky, we pride ourselves on providing beauty lovers with vegan and cruelty-free products. Accordingly, we decided to see which makeup brands in the U.S. also make products designed to be vegan and cruelty-free. It was refreshing to see how many makeup brands support the cause. To see which brands are vegan, cruelty-free, or a mixture of both, take a look at the table above.

To ensure that your makeup looks amazing while you’re wearing it, it’s important to keep your skin looking and feeling healthy. Our vegan and cruelty free face masks and exfoliants are the perfect addition to your skincare routine because it keeps your skin looking bright, healthy and flawless. Check out some of our product reviews and real results to see what Sand & Sky can do for your skin!